Where Confidence Meets the Water

At Anne Cole Store, we believe every woman deserves to feel effortlessly chic and completely confident in swimwear that celebrates her unique beauty. Our carefully curated collection of premium one-pieces, tankinis, and swim separates combines fashion-forward designs with exceptional comfort—because you should never have to choose between looking stunning and feeling secure.

Our Story

Born from a passion for swimwear that actually works for real women, Anne Cole Store emerged as a destination for those who refuse to compromise. We noticed too many swim brands sacrificing support for style or comfort for trends—so we set out to change that.

Today, we partner directly with Anne Cole designers to bring you swimwear that features:

  • Flattering engineering – From high-waist bottoms to twist-front designs that sculpt
  • Innovative support – Removable cups, adjustable straps, and secure bandeau fits
  • Quality that lasts – Premium fabrics that maintain shape and color season after season

For Women Who Make Waves

Our customers are vibrant women aged 25-55 who:

  • Value both style and substance in their swimwear
  • Appreciate thoughtful details like textured fabrics and asymmetrical cuts
  • Want to feel supported during active beach days or poolside lounging
  • Deserve luxury without the designer markup
Fit First Philosophy

Every design undergoes rigorous testing for real-body comfort and movement.

Trend-Forward Curations

We spot emerging styles (flutter sleeves, mesh accents) before they hit mainstream.

Accessible Luxury

Premium quality at 30% below typical boutique prices through direct partnerships.

Why Our Customers Love Us

“Finally—swimwear that stays put during volleyball but looks elegant at resort dinners.” That’s the Anne Cole difference. Our signature features solve common frustrations:

  • No more tugging: Strategically placed ruching and belts create a custom fit
  • No wardrobe malfunctions: Secure bandeau and maillot constructions with hidden support
  • No fading or stretching: Chlorine-resistant fabrics that maintain their shape

Ready to Transform Your Swim Experience?

Explore our bestselling one-pieces or discover figure-flattering high waist styles—all with free returns and global shipping.

Because confidence should be your best beach accessory.